Introducing: Julian
Julian Thomas read History at Cambridge University, graduating in 1981. He spent over seven years in marketing at
Procter and Gamble, working in all three European divisions - detergents, toiletries and paper. As a brand manager, he was responsible for a major relaunch of Daz and the introduction of Ultra Pampers. On Pampers he pioneered the use of direct marketing techniques on FMCG products.
He then became Marketing Manager for oral care products and OTC medicines, responsible for developing new European marketing and product development strategies.
Julian joined Oxford Strategic Marketing in 1989. He has most recently been working in the pharmaceuticals sector
on brand and NPD strategies and on development of marketing excellence programmes.
Editor
