First 100 days

Gina graduated from Bristol University with a BSc and MSc in Microbiology and Genetics. She began her career in Cadbury Schweppes, initially managing food and tea brands and then as regional marketing manager for Europe and North America. She moved to Beecham's International Division in 1978, as Market Development Manager for health drinks then toiletries in the Pacific Rim, African, Middle Eastern and Caribbean markets.

After a stint in Japan, she was appointed Strategic Development Manager for fragrances, skincare and personal care across the International region. Her final 2 years were spent in Uk toiletries working on new product launches across 3 key personal categories. GIna joined Oxford SM in 1987. She has most recently been working on both capability and strategy projects in sectors such as Financial Services, Food Retail, Leisure and Hospitality.